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5 Social Marketplaces for Online Sellers

Richard ClaytonRichard Clayton

Social marketplaces promote interaction between merchants and their customers, and enable product discovery in a social environment where shoppers can rely on the influence of friends to help them make informed shopping decisions. Here are 5 social marketplaces you should consider selling on:



Addoway is similar in style to Etsy, but more geared towards independent retailers. The site integrates with Facebook’s Social Graph, enabling users to recommend merchants and view their friends’ purchase history to see which items they’ve purchased and which sellers they’ve purchased from.  Sellers can also link their social network accounts, offering buyers and inside look at the seller before making a purchase, thus increasing consumer trust and encouraging sales.



Fancy is best known for offering trendy products ranging from fashion items to useful gadgets, housewares and novelty gifts.  Similar in style to Pinterest, Fancy seems to have figured out the eCommerce part of liking and pinning products. When a user “fancies” a product sellers bid on who gets to sell the product or item. It doesn’t even have to be the exact item, but can be something simply similar to that product. This is a great way for sellers to gain insight as to which products sell best in various markets.  Fancy even offers a full-spectrum logistics management solution- handling all aspects of order fulfillment on your behalf.



Pikaba works like a reverse auction. Instead of buyers bidding on products, consumers propose requests for products and merchants compete to offer their best price. Pikaba’s users can also provide advice on where to find an item or make recommendations about particular merchants. Merchants must register and pay a monthly fee ranging from $20 to $100 to participate on the site. In exchange for registration they receive an online store, lead generation, direct access to groups, and product reviews. They can also upload products from eBay or use data feeds.



Wanelo’s clever name is a mashup of three words that provide a pretty big clue about its mission: Want. Need. Love. The online community lets members share photos and information about products on their shopping wish lists or that they’ve already purchased. Think Pinterest, but with a focus on curated shopping. The site has over 12 million products posted by users from over 300,000 stores, including both large brands and independent sellers, like those found on Etsy.



Wish is a mobile shopping app that shows personalized items based on wishlists users have created or shared. It provides analytics reports including sales forecasts to businesses who list goods on it. Wish sends you daily emails letting you know how many orders you have waiting to be fulfilled.  When you sell on item, your inventory is automatically updated.   Wish takes a 15% commission. It also takes care of returns.

Do you sell products on social marketplaces we didn’t mention?  Tell us in the comments below.

가격, 수수료 및 기타 비용과 관련된 정보를 포함한 이 글에서 제공하는 콘텐츠는 [게재된 날짜]를 기준으로 작성되었으며 유효합니다. 또한 관련 규정, 정책, 시장 상황 또는 기타 관련 요인의 변동은 언급된 가격, 수수료 및 기타 관련 정보의 정확성에 영향을 미칠 수 있습니다. 따라서 가격, 수수료 및 기타 비용에 관한 모든 정보는 컨텐츠 작성 후 변경될 수 있으며, 회원님에게 적용되는 최신 정보를 확인하는 것은 본인의 책임임을 다시 한번 분명히 밝힙니다. Payoneer는 계정 등록 절차의 일부로서 가격 및 수수료와 관련하여 가장 정확한 최신의 정보를 제공합니다. 이미 가입하신 고객은 온라인 계정을 통해 이 정보를 확인할 수 있습니다.

뉴스레터 구독

Thank you!