为回头客提供优惠券/促销码的5大原因

您可能已经知道优惠券和促销码能有效吸引本地、本国或国际新客户，但您未必完全知道为什么它们也是适用于回头客的极佳策略。

另外，将曾经在您的网站或应用程序做过一次性购物的客户纳入考虑也很有好处。下面列出的五大原因解释了为何应为曾与您进行过交易的客户定制优惠券和促销码策略：

1.让他们和放弃购物车的消费者回归

客户离去到别家购物的原因有许多，但主要是因为您的竞争对手能够提供更多的价值和更好的整体体验。可能还存在其他原因，但这两个是主要原因，而且可通过优惠券策略加以解决。首先，您要研究整体客户体验，以确定是否应改善离线或在线体验，其中包括安全功能、购物、结账和支付系统。进行必要的调整之后，可以使用优惠券或促销码将客户吸引回来，并让他们尝试感受您已改善的购物体验，同时也为回头客提供额外的价值和奖励。客户可能会被争取过来，并且决定此后做您的忠实客户。

2.他们可能会将优惠券和促销码公布到社交圈中

在当今的社交媒体环境下，您可以提供可分享的优惠券和促销码，这能将回头客变为品牌宣传者，他们随后会将自己进行了网购和购买了什么分享到网上社交圈中。回头客通过分享您的相关信息和促销性优惠代您进行宣传，让范围更广的目标受众认识您。这样一来，回头客变成您的影响力传播者，为您的投资带来更高的回报。

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3.可以第一时间了解他们的兴趣和购物行为

通过接触可能有一段时间没有购物的回头客，您能更详细地了解他们的情况。可以将他们对优惠券的反应、他们何时购物和他们购买什么与过去进行对比，以了解他们的购物行为是否有变化。这些数据对策划未来的营销活动很有价值，因为您可能并未意识到他们的品味或需求已经改变。您将能够收集并分析这些新信息，而如果您未使用优惠券或促销码，则可能无法获得这些信息。

4.可以借机评估新营销活动的影响

像您收集的客户行为相关数据一样，您还能够关联您已实施的不同策略来评估营销活动的受欢迎程度。通过了解客户对这些优惠券相关的促销有何反应，您能知道在一年或一季中的什么时间能获得最好的促销效果。您还可以举办与特别事件相关的营销活动，使优惠券成为完美的纽带，从而产生比以前为同一事件举行的活动更多的收入。不同的反应能让您知道什么举措有效和什么举措可能仍需改进。

5.能创造独特的品牌形象并表明高度重视客户

您在营销策略范畴内所做的一切还应反映出您想在客户心中展现和创造的品牌形象的进一步发展。虽然优惠券可能会让人联想到折扣品牌，但是，以考虑周到的方式使用优惠券并且独家向回头客进行此类营销将表明您更为重视和感谢这些客户，并让他们感受到自己与众不同。这种独家专享感可与您的整体品牌形象关联起来，而且对加强您与客户群的特殊联系很有帮助。这还能让客户变得越来越忠诚。

从各个方面看，优惠券和促销码不仅能增加您的收入，还能巩固客户忠诚度（包括将本来会流失的客户吸引回来）。此外，在代您传播影响力的客户将这些营销活动公布到社交圈时，您的品牌形象将得到提升，而且其他潜在的新客户将会认识您。您将享受到巨大的投资回报，让您有足够的理由将优惠券和促销码添加为精心谋划的全年策略。

3. You can get updated information on their interests and purchase behavior

Working with your return customers who may not have bought anything for a while provides a way to learn more about them. How they respond to the coupon offer, when they buy, and what they buy can be compared to past purchases to see if there is any shift in their purchase behavior. This data can be valuable in planning future marketing campaigns because you may not have realized that their tastes or needs had changed. You’ll be able to collect and analyze this new information that you might not have received if you hadn’t used coupons or promo codes.

4. It’s an opportunity to gauge the impact of new marketing campaigns

Like the data you gather related to customer behavior, you’ll also be able to assess how marketing campaigns are received tied to various strategies you have implemented. How customers respond to the promotions associated with those coupons tells you what time of year or season gets the greatest response. You may also be introducing a marketing campaign related to a special event so a coupon could be the perfect tie-in to generate more revenue compared to previous campaigns for the same event. The difference in response can tell you what is working and what may still need work.

5. It creates an image of exclusivity and illustrates high regard for your customers

Everything you do within your marketing strategy should also reflect the further development of the brand image you want to project and create in your customers’ minds. While coupons can be associated with a discount brand, using them thoughtfully and marketing these deals as exclusive to returning customers shows a higher level of regard and appreciation for these customers and generates that feeling of setting them apart from the crowd. This sense of exclusivity can be tied to your overall brand image and go a long way toward enhancing the special connection you make with your customer base. This can also increase their loyalty over time.

In every way, coupons and promo codes are designed to increase your revenue while solidifying customer loyalty, including bringing back customers that might otherwise have been lost. Additionally, it enhances your brand image and introduces you to other potential new customers when your team of influencers passes on these deals. You’ll experience a significant return on your investment that is reason enough to add coupons and promo codes as carefully planned tactics throughout the year.