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Shopee eCommerce

What is Shopee & how to become a Shopee seller

Jen San AntonioJen San Antonio
September 12, 2022

We’ve reviewed an excellent e-commerce platform named Shopee 

First things first: What is Shopee? It’s a leading e-commerce platform that allows sellers to reach customers across Southeast Asia and beyond. It was initially a consumer-to-consumer (C2C) platform but has since expanded to include business-to-consumer (B2C) sales. In addition, Shopee has partnered with Payoneer to offer payment solutions for sellers looking to grow their businesses on the platform.

Exciting, isn’t it? But, if you want to know how to be a Shopee seller, you’ll be pleased that it’s easy to get started.
First, sign up for a seller account on the platform and start listing your products. Then, you can use Shopee’s various marketing tools and features to promote your products and reach a wider audience.

This guide will provide more information on what Shopee is and how you can become a successful seller on the platform.
Whether you’re just starting or have been selling on Shopee for a while, this guide will provide valuable insights and tips to help you grow your business.


Multiply your sales across marketplaces with Shopee 

Shopee is a mobile-based e-commerce platform that primarily focuses on social selling. It is an open platform, meaning anyone can sign up and start selling on it. You can learn how to be a Shopee seller by reading this user-friendly Payoneer guide. 

You’ll be setting up your Shopee account and boosting your e-commerce sales across multiple marketplaces in no time.
With Shopee, reviews and ratings are critical factors in sellers’ success, and becoming a Shopee Preferred Seller can help you stand out on the platform.

Best reasons to become a Shopee seller

One of the main reasons to consider becoming a seller on Shopee is the platform’s popularity and growth, especially across Southeast Asia. In its first year, Shopee achieved over $1.8 billion in gross merchandise value (GMV) and had over 80 million app downloads (2017). As a result, it is now one of the leading e-commerce platforms in the region, competing with Lazada for market share.

One of the benefits of selling on Shopee is that there are no commissions or listing fees, making it a low-cost option for sellers.
Furthermore, the transaction fee is capped at only 1.5%, making it an excellent choice for testing the market in Southeast Asia. 

Additionally, Shopee offers support in various languages, including English, Vietnamese, Thai, Chinese, and Indonesian, making it easier for cross-marketplace sellers like yourself to get started on this powerful e-commerce platform.

Where is Shopee operational?

Shopee is a leading e-commerce platform that operates across eight countries in Southeast Asia, including Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, Taiwan, and Korea. Its focus on social selling and the mobile-based platform make it a convenient and popular choice for sellers and buyers in the region.

Leading product categories on Shopee

Shopee’s most popular product categories include fashion, home and living, and beauty.
However, you can sell a wide range of products across categories such as home and living, computers and accessories, home appliances, health and beauty, mobile and gadgets, sports and outdoors, kids toys, clothing, fashion, gaming and consoles, groceries and pet food, automotive, travel and luggage, and men’s and women’s fashion. 

It’s important to note that all products must be per the selling laws in the country where they are being sold.

Prohibited products on Shopee

Certain types of products are not allowed to be sold on Shopee, including animal and wildlife products, artifacts and antiquities, used cosmetics, counterfeit currency and stamps, credit and debit cards, currency or credits, drugs, embargoed goods, firearms and weapons, and more. 

In addition, sellers can only sell alcohol on Shopee with a valid license approved by the platform.
Therefore, it’s essential to familiarize yourself with the platform’s prohibited products list to ensure that your products comply with the legal framework.

How to be a Shopee seller?

The process is easy to follow if you’re interested in becoming a seller on Shopee. Here’s a DIY guide to help you get started:

  1. First, sellers require approval to sell on the platform. To do this, visit the Shopee website and fill out the seller application form. Alternatively, you can request the form through the Shopee WeChat account.
  2. Once you have completed the application form, it will be reviewed by Shopee to ensure that you meet the requirements. If your application is approved, you can start selling on the platform.
  3. If you have questions about the application process or want more information about cross-marketplace selling, you can call +0755-21537015. If you’re a Taobao seller, you can call +0755-21537016 for assistance.

That’s all there is to it! With some preparation and the right tools, you can start selling on Shopee and reaching customers across Southeast Asia and beyond. The Shopee platform is a step in the right direction for marketplace sellers looking to expand operations far and wide.

Cross-marketplace selling: A guide for e-commerce sellers across South East Asia (Philippines, Vietnam, Singapore, Malaysia, Taiwan, Thailand, and Indonesia) 

Expanding your sales across Southeast Asia can greatly grow your e-commerce business and reach a wider audience.
With Shopee, it’s easy to get started. Here’s a guide to help you get set up and start selling.

Once you have received approval to become a Shopee seller, the first step is to download & install the Shopee app.
Then, on Android smartphones and tablets, touch the + button, and on iOS (iPhone & iPad) devices, tap the Sell button.

Shopee Marketplaces

Selling on Shopee

From there, you can start uploading product images & descriptions. Use the Camera button to snap a photo of your product or import a photo from Instagram. You can include up to nine photos for each product.

Shopee Marketplace

Next, complete all the product details, including the category, stock, weight, price, shipping fee, delivery time, and variations.
Remember to add hashtags (#) to make it easier for customers to find your products on Instagram and other channels.
Things like #iPhone14Pro, #iPad, #GucciPurse, and so on.

Shopee product

When you’re finished, tap the  button on Android devices or the Submit button on iOS (iPhone & iPad) to finalize your product listing.
And that’s it! You’re ready to start selling on Shopee and reaching customers across Southeast Asia.


Quick guide to getting paid on Shopee

As a seller on Shopee, getting paid is easy, thanks to Payoneer’s all-in-one payment platform.
Payoneer has partnered with Shopee to offer an end-to-end solution for sellers, making it simple to manage your payments and sales activity on the platform.

To get started, log in to the Shopee Seller Centre and click on My Wallet.
From there, you can easily access Payoneer’s payment platform and start managing your Shopee payments.
Whether you’re selling locally or internationally, Payoneer’s platform makes it easy to receive and track your payments, so you can focus on growing your business.

Shopee seller centre

Kindly navigate to the section My Payment Service.
Then, click the 
Register button and follow the on-screen prompts to register your Shopee account with Payoneer.

Payoneer sign in

From here, you will be redirected to Payoneer to register as a new customer.
If you are already registered with Payoneer, follow the prompts in this guide.

Payoneer Sign Up

Simply set up your account by following the directions from the on-screen form. Once your account is approved, you’ll be able to start receiving payments from Shopee through Payoneer. Shopee transfers payments to sellers twice a month, usually on the 1st and 15th. 

Once Shopee releases the payments, your funds will appear in your approved Payoneer account within 2 hours. You can easily transfer your payments to your local bank account or withdraw the funds using your Payoneer prepaid Mastercard.

Payoneer’s all-in-one payment platform is a reliable & convenient way to manage your Shopee payments and sales activity.
With its easy-to-use tools and seamless integration with Shopee, you can streamline your payment process and focus on what matters most – growing your business on the platform.

It’s that easy to partner with Payoneer’s all-in-one payment platform. We make it smooth & simple to get paid for your sales on Shopee. So, start taking advantage of this convenient and reliable payment solution today!

Introducing Shopee Preferred Seller Status

Becoming a Shopee Preferred Seller can help you attract many more customers to your store. This invitation-only status is achieved by meeting a set of stringent criteria. Here’s what you need to know for qualification purposes:

Meet the following conditions:

  • Stock levels of at least 95%
  • No fake or counterfeit products
  • At least 75 monthly new orders 
  • At least 35 unique monthly buyers 
  • Minimum of 70% chat response time 
  • Zero penalty points in the current quarter
  • Minimum of 4.6 stars on your store rating 

Be sure to comply with all of Shopee’s regulations, including rules regarding returns and refunds, late shipping, and non-shipping of products.

Please Note: You must meet these conditions to retain your Shopee Preferred Seller status.

By meeting these requirements and following the rules, you can join the VIP inner circle and become a Shopee Preferred Seller.
You’ll enjoy the benefits of attracting more customers to your store, greater reach, enhanced ROI, and greater visibility across the market. 

Top Tip: Offer Free Shipping on Shopee: 

Submit a valid pickup address to access the Shopee free shipping option. Within 7 days, you’ll receive an in-app notice with full instructions on how to activate it. That’s how to fast-track Free Shipping on Shopee.

What is a Shopee Reseller?

You may want to consider becoming a Shopee reseller. If you’re not eligible for Fulfilled by Shopee services, you can still sell on the platform by becoming a reseller. This means buying products in Southeast Asia (usually in China) and reselling them on Shopee. You can either manage sales logistics or use a dropshipping platform to handle refunds and returns.

Success on Shopee is Real: Marketplace Sellers Tips to Follow:

  • Provide high-quality product images and information: To succeed on Shopee, it’s essential to provide plenty of high-quality product images and full product information. Use the platform’s built-in filters and photo editing tools to make your products stand out.
  • Study local shopping trends: To succeed on Shopee, take some time to study local shopping trends in the countries where you want to sell. Start with just one region, like Shopee Vietnam, and then expand to other countries or territories, one by one.
  • Offer excellent customer service: With Shopee’s low barriers to entry, it’s crucial to provide excellent customer service to earn high ratings and build customer trust. This will also help you qualify as a Shopee Preferred seller.
  • Take advantage of paid advertising campaigns and social selling: Shopee offers fully paid advertising campaigns to reel more customers to your store. It integrates with Instagram to make social selling easier.

Use Payoneer to get paid quickly & securely: Payoneer users can harness all the benefits of Shopee and get paid promptly & securely. In addition, with Payoneer, e-commerce sellers enjoy a significantly improved cross-border seller experience courtesy of our all-in-one platform.

Show me how to manage my payments easily

The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up to date content applicable to you. Payoneer will provide the most up to date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account.

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